24. Blood Drive - Host a blood drive, contact newspapers, TV news, radio, etc. have 1-2 banners up with your website information and also have business cards at the sign in table. Everyone loves to help their country, city, state, etc. and giving blood is the easiest way for some people to do that. Putting yourself in the forefront of your cities next blood drive would make your business very visible to a whole range of new potential clients and word-of-mouth advertisers.
25. Client Appreciation BBQ - Invite your past clients to a BBQ and let them invite 1-2 friends to come with them. This will help your customers LOVE you even more than they already do, as well as bring some new faces into contact with you as potential clients.
26. Outdoor Signs - Ever see the huge amounts of signs in the grass for mayor elections or in the front yard of a house that just got remodeled? This is a great, and inexpensive way to get your websites name out there. Pick a great tagline or picture for the ads, and you’ll be sure to get noticed.
27. Circulars - A lot of people nowadays are looking for good deals on just about anything, so when they receive the “junk mail” it’s not considered as “junk” anymore. Get a brochure put into these and you’ll have a good chance at 10-100K people to see it depending on how big the circulation is.
28. Newspapers - You don’t have to just buy an ad. Today, a lot of newspapers are hurting for editorials, so if you have any copy writing skills, you can send in some editorials to the newspapers and include a byline for your company/website information.
29. Magazines - Similar to above. Don’t just buy an ad that will get looked over, but write an article and if it is well written, when people read it, they’ll want to check out your website for more information on you.
30. Put it on a bus - Mobile advertising is great and will get viewed by a lot of potential clients on a daily basis.
31. Postcard Mailing - This is a bit cheaper then sending out envelopes that might weigh a bit and it also is easier for the potential client to read what you’re promoting without having the OPTION of opening the envelope (a postcard is one single piece of paper).
32. Write an E-book - You can do this for to reasons. 1, you can write a free e-book on a topic in your niche and circulate it so people will start to see you as an authority in your niche, or you can also sell the book for a small profit and use that money to fund some of the other Guerrilla Marketing tactics.
33. Giving it Away - How many people will turn down a free service or product? I don’t think very many will, so your voice and company will get out there in front of a lot of people. It’s also good for press to say you’ve given away X amount of products or services.
34. Enter Business Awards - from small, local awards, to big, multi-national ones like Inc., your company could benefit from the exposure inside the awards. It’s an added bonus if you win because then you have a nice trophy in the office, or ribbon on your website that says you’re a good company.
35. Link Bait & Viral Marketing - This is a well known tip to bloggers and website owners but few actually use it to their full advantage. For example, Matt Inman from 0at.org created some surveys as link bait for his dating site. Eventually, his dating website ended up as #1 in Google for “online dating”, ahead of match.com and the other big players in that niche. Lonelygirl15 is another viral marketing showcase on how creating some funny videos can boost your viewers in a huge way.
36. Offer all the extras - If you design, offer to setup hosting and buy the domain name. If you cut grass, offer to come in the winter and shovel snow. If you cook dinners for offices or nurses at hospitals, offer to create desserts. The ideas are endless, but if you give your clients EVERYTHING, they will have nothing to go elsewhere for.
37. Borrow a wall/building - get a projector and find someone to let you use the side of their business/wall, and have your company logo/website/information shown on it every night. I know I would personally stop and look at what was showing on the side of a building for sure, so I can imagine how many others would as well.
38. Own the bus stop - Not literally, but if you can get your ad on the poster area of the bus stop along with the seat inside the bus stop, you could effectively “own” the bus stop and the eyes of everyone who stands there on a daily basis waiting for the bus. Add this in with #6 and you’ve got something everyone will remember and talk about.
39. Movie Theater Ads - I’ve looked into these for myself and they are generally very inexpensive as far as ads of this style go. Think about the movie you want your ad to show for and target it accordingly. A hiphop movie would be a great place for my Kicks Junkie website to be promoted, while a teen movie will do best with games/celebrity news.
40. Doctors Office Magazines - I’d slip business cards into magazines every time you go to the doctors. That’s what they get for making you sit in a waiting room for 2 hours at a time, only to be seen by the doctor for 10 minutes
41. Sex Sells -If your business is built for it, use it. Anything that isn’t “highly upper class” could use a little sex in their ads or in various ways. Building on the 24 guerrilla marketing tactics I wrote about, you could have 5-10 bikini models picket outside your business. This will definitely grab attention of guys in cars passing by.
42. Sponsor the homeless - I believe in helping people in any way possible. If you see a homeless person somewhere on your daily commute to work, or various other places, you could pay the homeless person to hold a sign that reads “YourCompany.com paid me to hold this sign”. Regardless if it brings a TON of business your way or not, at least you’ll feel good about yourself, and you’ll touch that persons life forever. Buy them lunch and dinner or take them to a grocery store and pick out some chips and various other foods they can keep with them. Buy them a hotel room for the night to sleep in and get cleaned up. They’ll gladly stand with a sign for you after you do this for them.
43. Underground Music - Is there a genre of music that your target market listens to? I bet there are hundreds, if not, thousands of music groups that are unsigned and lack funds to survive off their music. Why not offer to rent the hall for their next performance in exchange for flyers and banners during the show, or passed out at the door? You can also sponsor their CD production, or offer to get their website created in exchange for advertising at their shows, on the site, etc.
44. Cross-Promotion on 404 Pages - Network with other bloggers or website owners and exchange banners on 404 pages. You could also promote affiliate offers or at the very least, put a Google ADsense block on it. The ideas for this are limitless and you can do different tests on each of your websites.
45. M&M Candy - If you go to the M&M website, you’ll notice that you can personalize your candy. You can use this to either promote your business or just put a thank you on the candy and give it to a client.
46. Hair Salon’s and Barber Shops - How much talking happens in one of these places on a daily basis? Why WOULDN’T you want to be a business they are talking about? Drop in and offer the hair stylists some free food from your restaurant or coupons for free products. They’ll be talking about you to everyone who comes through the salon for weeks to come!
47. 800 number and PO Box - I’ve talked about these two things before but I know they deserve to be mentioned here. If you’re looking for a company in the Yellow Pages or online and one has a home address and a number like this: 1-333-565-3245, while the one next to it has a PO Box for the address and a 1-800 number, which do you think is more likely to ‘look’ and ‘feel’ more professional? What company do you think is going to get the first call? You guessed it, the one with the 800 number and PO Box. Read Here to find out more about these.
48. Press Releases - Regardless of what anyone tells you, a well formed and well written press release can gain you a lot of attention not only from the media, but from the target market as well. Don’t let this simple tool pass you by when trying to establish your bootstrapped business.
49. Airplane Chauffeur - Find out when a trade show pertaining to your business will be in town. Next, hire a student or someone who will work for a low amount of money and have them hand make a sign with your websites address on it and stand next to baggage claim or right outside the door of the airport. They aren’t picking anyone up, but the people walking by and seeing your website address don’t know that.
50. Let Others Talk You Up - For the final tip in this installment of the list (yes, there will be more coming soon) I want to leave you with something that sounds so simple, but you probably never thought about. A lot of people will enlist their friends and family to talk to other people about their business, but why not get people who aren’t super close to you, pay them a bit of money and send them out to bars, clubs, movies, restaurants and other busy places to talk up your business. Any word of mouth is good, even if you have to by the persons dinner in order for them to do it. Every little bit helps.